Mark Donnigan Head of Marketing at Beamr Imaging

Category: Blog






Learn about Mark Donnigan:

As Vice President, Marketing at Beamr, Mark Donnigan is responsible for navigating a highly dynamic B2B enterprise market, which means combining account-based marketing (ABM) techniques, and content marketing strategies, with digital marketing, search engine optimization and paid traffic to accelerate inbound demand generation, brand prominence, and market development. Mark and his team are innovating the next wave B2B marketing and business development function with a focus on building meaningful conversations and anchoring knowledge leadership within the streaming video industry.



At Beamr, as head of marketing and growth, Mark Donnigan operates in a fast moving B2B sector, fusing account-based marketing (ABM) techniques, and content marketing strategy with digital marketing, search engine optimization and paid traffic tactics to accelerate inbound lead generation, brand building, and market development. Mark is responsible for the category design while architecting go-to-market plans and growth hacks, leading from the front in areas of sales, business development, marketing, and go-to-market execution. Mark has studied and applied the ideas created by Geoffrey Moore, Jay Abraham, Christopher Lochhead, Clayton Christensen and many more throughout his extensive career.



With more than 20 years of professional success and having a formal education in Computer Science and Music, Mark Donnigan thrives when building new enterprises, whether early-stage companies that are pre-product, small teams breaking new ground inside a much larger enterprise, or growth-stage ventures about to reach escape velocity. Mark's International business experience and travel includes time spent in Israel, Taiwan, China, Europe, UK, and LATAM (Brazil).






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